Akkara
- Branding
- Design
Refining a Heritage Brand for a Timeless Experience
Background
Akkarã Homestay, nestled beside the serene Meenachill River in Kottayam, Kerala, offers guests an immersive experience in a 205-year-old mansion rich in history and culture. The homestay blends natural beauty with traditional Syrian Christian heritage, making it a sought-after destination for travelers seeking authenticity and tranquility.
- Branding
Refining the Akkarã brand to reflect its heritage and warmth.
Logo Redesign
Refined the existing logo for better clarity, balance, and modern appeal while retaining its heritage essence.
Color Palette
Curated a sophisticated color palette that reflects Akkarã’s warmth, heritage, and connection to nature.
Typography
Chose clean and contemporary fonts to enhance readability and convey a sense of modernity.
- Design
Crafting print and digital assets for a seamless brand experience.
Business Card Design
Created elegant, high-quality business cards that align with the refined brand identity.
Letterhead Design
Designed official letterheads that maintain a cohesive brand presence across communications.
Poster Design
Developed promotional posters highlighting Akkarã’s unique offerings and picturesque locale.
Web Design & Development
Designed and built an intuitive, visually engaging website that immerses visitors in Akkarã’s story while making it easy to explore and book stays.
- Process
Bringing Akkarã’s Story to Life
Understanding Akkarã
Worked closely with the Akkarã founder, Kurien to capture the homestay’s unique essence, history, and aspirations for their brand.
Design, Exploration & Refinement
- Reworked the existing logo for better legibility and consistency.
- Crafted print designs that aligned with the brand’s elegance and heritage.
- Developed the website structure with a focus on usability and visual appeal.
Implementation and Finalization
Iterated on feedback, fine-tuned details, and delivered a polished brand presence across both digital and print platforms.
- Results
A Stronger Brand Presence and Enhanced Guest Experience
A More Refined and Recognizable Brand
The redesigned logo and branding materials provided Akkarã with a more polished and cohesive identity.
Improved Guest Engagement
The website’s user-friendly design and immersive visuals led to increased inquiries and bookings.
Positive Client Feedback
The Akkarã team appreciated the refined branding and website, noting positive responses from guests.